Air Jordan 1 Retro High Not For Resale Varsity Red

The Air Jordan 1 High is one of the most iconic silhouettes for sneaker enthusiasts. To pay homage to this legendary model created by Peter Moore, Jordan launched a version rich in irony, reflecting the reality of the sneaker resale market where it is widely represented.

The Air Jordan 1 Retro High Not For Resale Varsity Red draws inspiration from the Chicago version of the Air Jordan 1, with a white and black upper with red panels. The ironic aspect of these sneakers emerges from the inscriptions on the heel, which read "No Photo" in reference to the strong media coverage of sneakers, and the inscriptions "Not For Resale" and "Wear Me" placed on the sole and tongue respectively. These details play on the idea that the sneaker market is dominated by acquisition and resale.

With its provocative inscriptions and bold design, the Jordan 1 High Not For Resale Varsity Red is not just a collector's item, but also a style statement and a commentary on contemporary sneaker culture.

SKU: 861428-106
Release date: July 2018
Colorway: Sail / Black-Varsity Red
Colors: White / Black