Air Jordan 3 Retro Seoul 2.0

Jordan Brand is re-releasing a new and highly anticipated exclusive version of the Air Jordan 3, designed to pay homage to the city of Seoul and its vibrant streetwear culture, blending tradition and innovation. This model, originally launched in 2018 to celebrate the 1988 Seoul Olympic Games, was exclusively available in the South Korean capital, becoming a collector's item for true sneakerheads.

The Air Jordan 3 Retro Seoul 2.0 maintains the classic white, blue, red, and black color palette, echoing the colors of the South Korean flag. The elephant print on the panels and the Nike Air logo on the heel remain unchanged, distinctive elements of the AJ3. The new features are noticeable in the details: the yellowed sole gives the shoe a fascinating "vintage" effect, while the elephant print appears more worn, for an even more authentic look. Another significant change concerns the sole, which goes from transparent to solid gray, lending greater coherence to the design. Furthermore, the central and upper eyelets change from black to white, creating a cleaner and more refined aesthetic. The ankle collar, now made of royal blue stitched cotton, replaces the previous leather one, drawing inspiration from traditional Korean fabrics, a clear homage to local culture.

One of the most iconic elements of this release is the South Korean flag embroidered on the tongue, highlighting the deep connection between this sneaker and its homeland. Although not yet confirmed, the hidden Korean writing behind the tongue, already present in the first 2018 version, might also return, celebrating the passion for sneakers that characterizes Seoul's streetwear scene.

Designed for those who appreciate timeless design but desire new and significant details, the Air Jordan 3 Seoul 2.0 represents the perfect balance between tradition, urban style, and international spirit. A sneaker that is not just an item of clothing, but a piece of history to wear.

SKU: IB1482-100
Release Date: May 2025
Colorway: White / Black / Sport Royal / Challenge Red / Pale Vanilla / College Grey
Color: White / Cream